Friday, 21 October 2011
Final Video Evaluation
The video below was our idea of a cute simple stereotypical alien, that pressed a switch and every time the switch was pressed the alien would then switch colour from blue to green to blue so on and so forth. This idea was done in clay animation style, the reason why we did it in this style was so that it allowed us to be creative and take our imaginations into the ident and create these unique and interesting characters. We weren't happy with the original idea because we thought it would be too much for ten seconds, so we fixed it up and made it so that it was more simple and concise. When it came to our production schedule we felt that we managed to keep on track with our timing and filming, but we had to do at least two reshoots to improve on some scenes, so this set us back quite a bit. I personally felt that the positives about the animation is that it was very smooth and that there was always something different in each frame. my personal negative thoughts on the final version was that there could have been some sounds/sound effects placed in certain parts of the final, like the smoke scene.
The final piece on the whole proved to be very successful and I feel that we really completed what we were aiming for as we wanted to created an ident that was interesting, and showed our research into our target audience, and seeing the comments (which the audience are in a similar age category) proved that we actually hit that mark, so based on those facts, I feel that the ident that we created was successful with small minor negative points that could be easily redone if we were given more time.
The roles that i filled in the project was Editor and creating the set. I felt i did very well on the editing part as i was really required to push myself for good editing and to find ways of speeding up parts and slowing down etc. overall i felt that i did a good job in editing, for the set i was happy with the way it was set out and i do like the colour scheme and the shape of the back wall. This final needed to follow the target audience and reach out to what they are interested in, and since the target audience are interested sci-fi, comedy, and are attracted to the colours red, blue and green we needed to incorporate it, and i felt this video fits perfectly when it aims for the target audience.
This video was shown to our class who posed as our "audience" and we asked them to give us their opinions and critique the final video, we noted down everyones opinions and we took them into account, most of them involved the lack of a sound effect when the smoke appeared, and the most possitive comments related to the professional look of the section when the alien was switching colours, yet we were able to keep the models looking exactly the same (minus the colour).
Here are some of the quotes from the audience and our responses to these:
"this animation was nicely made and the idea is original, could there be some of sound in the background?"- we felt that there shouldn't be any ambient music in the background due to it taking away the impact of the sounds/noises from the alien and the switch sounds, which was where most of the comical effect came from.
"The only problem i have with the animation is that there could be some sort of sound effect when the smoke appears, as it seems too silent" - We agreed with this statement, and if we could redo this we would put some sort os "sssss" sound effect, like smoke although i doubt that it takes away the impact of the ident.
"I am not happy with the way the e4 appears, you could've revised this and found more interesting ways for it to appear" - Again I agree with this, but after the 2nd reshoot we were short on time and equipment, so we needed to make do with what we had, other ideas we had been suggested was that the lights would turn off then on and the e4 appearing when the lights turn on.
Other comments include "When the colour changed it looked really professional", "I liked how the eye moves around realistically". "it involved a good soundtrack" and "fits the e4 brand identity.
The final piece on the whole proved to be very successful and I feel that we really completed what we were aiming for as we wanted to created an ident that was interesting, and showed our research into our target audience, and seeing the comments (which the audience are in a similar age category) proved that we actually hit that mark, so based on those facts, I feel that the ident that we created was successful with small minor negative points that could be easily redone if we were given more time.
# posted by James Betts @ 06:47 
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