Thursday, 22 September 2011
E4 Research
E4 is a channel that is created by Channel 4 as a digital channel for those who use digital TV. The E stands for "entertainment" it's target audience is for a more younger and trendy audience than its predecessors channel 4, the channel began in 2001 and showed mostly programs that are popular towards most age groups, shows like Friends and Ugly Betty. it is broadcasted throughout the UK, the channel mostly features american shows such as desperate housewives, while having a variable range of programs that is created by britain. while there is the main channel "E4" there is also a catch up channel called "E4+1" that allows people to watch the regular E4 schedule an hour before so that you can either watch a programme again or get another chance to watch it. there is also a service to SKY and Virgin Members called 4oD where people can watch E4 shows anytime, any day.
The E4 Image is very unique and distinct from most others as most of it's advertising or anything that relates to it involves the colour purple or its unique icon style, also featuring the colour purple. it also features it's soundtrack which is upbeat and catchy, these soundtracks are usually featured in E4's various idents, the most famous group of idents feature a room where the camera pans around the room, and the room comes to life, creating and finishing with a surreal atmosphere totally changing it. here is an example of those idents.
A Link/Connection between all these idents is they they all involve taking a scene and totally changing it, they also involve a strong amount of the colour purple (which is the main colour of E4) and for some reason they involve a teddy bear being taken or placed in dangerous situations. maybe a showing that there is some childish surrealism in these idents or finished scenes, as though a young person had imagined this surreal location.
The Programmes that E4 show are all of a different audience target, but they all share the fact that they all spread towards the 16-29 demographic, for example the show Inbetweeners is a show that follows 4 male students in school, they encounter an number of hilarious and embarrassing situations, all the characters are completely different in personality and traits, some that are relatable as we all have a friend like one of the 4 or for some, all of them. this creates a personal connection between character and audience, it also creates the connection when it comes to background as this show may seem popular to those who are currently in education or who have just recently come out of education, this form of targeted audience allows a wide spread of people to view this show as they are personally connected to the character/situation, as proven when it was given plenty of awards and has been nationally remarked as an popular series. The example below is a trailer of the Movie, after the groundbreaking success of the TV series.
The E4 Image is very unique and distinct from most others as most of it's advertising or anything that relates to it involves the colour purple or its unique icon style, also featuring the colour purple. it also features it's soundtrack which is upbeat and catchy, these soundtracks are usually featured in E4's various idents, the most famous group of idents feature a room where the camera pans around the room, and the room comes to life, creating and finishing with a surreal atmosphere totally changing it. here is an example of those idents.
A Link/Connection between all these idents is they they all involve taking a scene and totally changing it, they also involve a strong amount of the colour purple (which is the main colour of E4) and for some reason they involve a teddy bear being taken or placed in dangerous situations. maybe a showing that there is some childish surrealism in these idents or finished scenes, as though a young person had imagined this surreal location.
The Programmes that E4 show are all of a different audience target, but they all share the fact that they all spread towards the 16-29 demographic, for example the show Inbetweeners is a show that follows 4 male students in school, they encounter an number of hilarious and embarrassing situations, all the characters are completely different in personality and traits, some that are relatable as we all have a friend like one of the 4 or for some, all of them. this creates a personal connection between character and audience, it also creates the connection when it comes to background as this show may seem popular to those who are currently in education or who have just recently come out of education, this form of targeted audience allows a wide spread of people to view this show as they are personally connected to the character/situation, as proven when it was given plenty of awards and has been nationally remarked as an popular series. The example below is a trailer of the Movie, after the groundbreaking success of the TV series.
# posted by James Betts @ 04:30 
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